Apple Store and Its Neoliberal Models

In western country, the word Pastorate① constituted a set of techniques and procedures and have merely indicated some of their fundamental elements. Michel Foucault  explained a procedure to pastorate, or in his word, conduct. An architectural example to conduct people is the church.In 6th century, Celtic Christian missionaries from Ireland had began to convert the pagan tribes. In 597 AD, missionaries were sent by Pope Gregory the Great. 
Afterwards, Churches deliberately chose pagan standing stones and temples to show that there was a new faith in town. The missionaries under specific instructions from Pope Gregory did not destroy the pagan temples that they found, but purified them with holy water, set up holy relics and transformed them into temples of the true God. 
This was a brilliant strategy, because people could then come to the sites that they had always come to. Only this time, they were coming to a Christian site, to worship the Christian God.

In 21st century, what has gradually replaced the original architectural monuments on city squares?

It can be easily seen that all the architectural monuments are not easy for replicate. While in the 21st century, a new type emerged with a clear industrial feature. If we think about Apple’s retail store as an industrial product in the same way we think about its electronics, it should then have both consistency and fluidity(Figure. Timeline for Apple's Logos and products). We have realized that Apple Store has gone through a history of evolution, in which certain aspects stay persistent (“Category”), while others morph and mutate(“Generation”). Apple store, with its simple and elegant design and easy to recognize icon, successfully adopted a “saturation through mass circulation” strategy, where its slightly modified repetition across difference venues globally enhances instead of decrease its value.